To cut through the Super Bowl clutter, Buffalo Wild Wings combined the latest 360° video technology with NFL Tight End Rob Gronkowski (Gronk) and his brothers. The 3 brothers (and one super fan) competed in the Blazin' Challenge: 12 Blazin' wings in 6 minutes or less. And of course there was a referee, duh. This 360° social spot allowed viewers to explore the action like never before.