Ridge’s Role: Associate Creative Director
UX Designer: Jack Boris
UI Designers: Matt Kuglitsch, Adam Marks
Production / Motion Graphics / Editing: Capture Film Co.
Developers: Eric Ranschau, Charlie Baez
For nearly 100 years, Milwaukee Tool has invented and perfected tools for tradespeople around the world. But their website was was not living up to the innovative spirit of the brand. To solve for this, we re-introduced their most popular lines of tools with focused scroll-driven storytelling experiences. We also designed and developed an entire ecosystem of flexible components that are informative, user-focused and sales-driven. All while inspiring Milwaukee Tool to consider their website with same care and innovative spirit as the rest of their tools.
Ridge’s Role: Associate Creative Director
UX Designer: Jack Boris
UI Designers: Matt Kuglitsch, Adam Marks
Production / Motion Graphics / Editing: Capture Film Co.
Developers: Eric Ranschau, Charlie Baez